The ‘Athena’ Group who are senior students of Public Relations Department, Albert Laurence School of Communication Arts, Assumption University have recently collaborated with a non-profit organization named the ‘Little Bee Hero’ to organize a social campaign aimed at creating awareness about benefits and uses of ‘Plast-Ist’ as well as minimizing an environmental problems caused by a single-use plastic waste. The students have also generated ‘U Do Ist Challenge’, a DIY activity to provide families an opportunity to have a real experience of making ‘Plast-Ist’ with their kids. In summary, there are participants in total joining this challenge. Besides, students are able to generate around 11 influencers’ posts and shares for this activity.
Once, this social campaign has been carried out, 79 pieces of Plast-Ist are delivered to the Little Bee Hero non-profit organization. The ‘Plast-Ist’ was made from indecomposable single-use plastic waste, which was cut into small pieces and compressed tightly into the bottles. The bottles need to be filled until they cannot be squeezed! The Plast-Ist can be used even in construction, replacing the regular bricks!. Making Plats-Ist is the best activity for a family during quarantine time, away from Covid-19. Due to the restriction of going out, many families can’t dine in the restaurant and have to order takeaways or even online shopping, leading to a large amount of single-use plastic waste in the house.
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